Every minute, someone is setting up an Internet company somewhere, in the world.
每一分钟，世界上某个地方都有人正在创办一家互联网公司。
Each one is searching for the one great idea that could make his web company click in a big way.
每个人都在寻找那个能让自己的网络公司大获成功的绝佳创意。
And they are trying all kinds of tricks to attract people towards their websites.
他们正尝试各种花招来吸引人们访问他们的网站。
While some websites offer sounds, cartoons and amazing photos on screen to make their sites almost a movie-like experience for the viewers, others provide free downloads and competitions.
有些网站提供声音、卡通和令人惊叹的图片，让观众获得近乎电影般的体验；另一些则提供免费下载和竞赛活动。
A company in California, US, has decided to offer online smells to people who visit its website.
美国加州的一家公司决定向访问其网站的用户提供“在线气味”。
That is, if a pizza image comes on screen, your nose will catch the smell of bread and cheese!
也就是说，如果屏幕上出现披萨图像，你的鼻子就能闻到面包和奶酪的香味！
All you need to do is to connect a device(设备) called “iSmell” with your computer.
你只需将一个名为“iSmell”的设备连接到电脑上即可。
This smart little device includes some chemicals that can create different kinds of smells.
这个小巧智能的设备内含一些化学物质，可生成不同类型的气味。
The company has invented software that changes the chemical composition(成分) of different smells into digital signals(数字信号).
该公司发明了一种软件，能将不同气味的化学成分转化为数字信号。
An onscreen image, which is programmed with the proper digital signal, will start the “iSmell” device.
当屏幕上的图像被编程了正确的数字信号时，就会启动“iSmell”设备。
The device will use the software to change the digital signal again and let go of the correct smell.
该设备会再次利用软件将数字信号转换，并释放出对应的气味。
This device reads the digital smell code(代码) from the website and creates the proper smell from its store of chemicals.
该设备从网站读取数字气味代码，并根据其储存的化学物质生成相应的气味。
This smell is then made to blow softly in the direction of the user with the support of a small fan.
随后，在小风扇的帮助下，这股气味会被轻柔地吹向用户方向。
In order to let go of the correct smell, the company has created a “Scent Registry”, which includes a digital index(数字索引) of thousands of smells.
为了准确释放气味，该公司创建了一个“气味注册表”，其中包含数千种气味的数字索引。
The company plans to allow website developers to make the proper smells in digital code to their games and images.
公司计划允许网站开发者为其游戏和图像添加对应的数字气味编码。
The company is also hoping that Hollywood filmmakers will use the smell technology in their movies.
该公司还希望好莱坞电影制作人能在影片中使用这项气味技术。
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