YouTube将从2029年起成为奥斯卡颁奖典礼的独家直播平台

YouTube to Become Exclusive Home of the Oscars From 2029
YouTube将从2029年起成为奥斯卡颁奖典礼的独家直播平台

YouTube has secured exclusive rights to stream the Oscars beginning in 2029, marking a major shift for one of television’s most iconic award shows. The deal, announced by the Academy of Motion Picture Arts and Sciences, will start with the 101st Oscars and run through 2033. ABC, which has broadcast the ceremony since 1961 with brief exceptions, will continue airing the show until 2028. Financial terms were not disclosed. The Oscars will stream live and free on YouTube to more than 2 billion global viewers, alongside availability on YouTube TV in the U.S. The move reflects YouTube’s growing influence in live television and the Academy’s effort to reach wider audiences as ratings have declined over the years. Beyond the ceremony, the partnership includes red carpet coverage, behind-the-scenes content, nominations announcements, interviews, and educational programming.
YouTube 已获得自 2029 年起奥斯卡金像奖的独家直播权，这标志着这一经典电视盛事的重大转变。美国电影艺术与科学学院宣布，该协议将从第 101 届奥斯卡开始，持续至 2033 年。长期播出奥斯卡的 ABC 电视台将继续播出至 2028 年，具体财务条款尚未披露。奥斯卡颁奖典礼将通过 YouTube 向全球超过 20 亿观众免费直播，并在美国通过 YouTube TV 提供观看。此举体现了 YouTube 在直播领域日益增长的影响力，也反映出学院在收视率多年下滑背景下扩大受众的努力。除颁奖礼外，合作还包括红毯、幕后内容、提名公布、采访及电影教育项目等。

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