迪士尼携手OpenAI，将经典角色引入AI视频创作

Disney Partners with OpenAI to Bring Iconic Characters to AI Video Creation
迪士尼携手OpenAI，将经典角色引入AI视频创作

Disney has signed a three-year partnership with OpenAI that will allow its iconic characters to appear in AI-generated videos created with OpenAI’s Sora tool. As part of the deal, Disney is also making a US$1 billion equity investment in OpenAI. Sora, launched in September, enables users to create short videos from text prompts. Under the agreement, users can access more than 200 characters from Disney, Pixar, Marvel, and Star Wars, including Mickey Mouse, Simba, Elsa, Toy Story characters, and illustrated versions of Marvel and Lucasfilm heroes. These characters will also be available through ChatGPT Images. Disney emphasized that the deal does not include real actor likenesses or voices. CEO Bob Iger said the partnership will responsibly expand Disney’s storytelling through generative AI. Disney will also become a major OpenAI customer, using its APIs to build new products and experiences, including for Disney+.

迪士尼与 OpenAI 签署了一项为期三年的合作协议，允许其经典角色出现在 OpenAI 的 AI 视频生成工具 Sora 中。作为协议的一部分，迪士尼还将向 OpenAI 投资 10 亿美元。Sora 于今年 9 月推出，用户可通过文字提示生成短视频。根据协议，用户将可使用来自迪士尼、皮克斯、漫威和《星球大战》的 200 多个角色，包括米老鼠、辛巴、艾莎、《玩具总动员》角色，以及漫威和卢卡斯影业的动画形象。这些角色也将用于 ChatGPT Images。迪士尼表示，合作不涉及真人演员的肖像或声音。CEO 鲍勃·艾格称，此举将以负责任的方式拓展生成式 AI 时代的叙事边界，同时迪士尼也将成为 OpenAI 的重要客户，用其 API 开发新产品和 Disney+ 相关体验。

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