百度广告业务不振之下，AI业务却逆势增长

Baidu’s AI Business Shines Amid Weak Advertising Performance
广告不振之下，百度AI业务逆势增长

Baidu reported a strong rise in artificial intelligence revenue in the third quarter, even as its overall business faced a downturn. The company said AI-related income jumped 50% year on year, becoming the main bright spot in an otherwise disappointing financial period.Total revenue fell 7% to 31.2 billion yuan (US$4.4 billion), mainly due to sluggish demand in its core online advertising business. Baidu also recorded a net loss of 11.2 billion yuan, largely driven by asset writedowns.Despite these setbacks, Baidu highlighted the rapid growth of its AI operations, including cloud infrastructure, AI applications, and marketing services. These segments generated 10 billion yuan in revenue, offering a buffer against the decline in traditional advertising.
百度第三季度表现低迷，但其人工智能业务却逆势上扬。公司表示，AI相关收入同比增长50%，成为本季度最大的亮点。受广告需求疲软影响，百度总营收下降7%至312亿元人民币。由于资产减记，公司净亏损达到112亿元。尽管如此，百度的AI业务持续扩张，包括云基础设施、AI 应用和营销服务等，共实现100亿元收入，为广告业务下滑提供了支撑。

百度公司