TikTok Shop Accelerates US Job Cuts Amid Ban Threat, Replaces Staff with Chinese Managers
特朗普禁令期限逼近,TikTok Shop 加速美国裁员并以中国管理人员取代本土员工
TikTok Shop is conducting its third round of layoffs in the US since April, as the Trump administration’s ban deadline approaches. A company statement cited strategic realignment for the cuts, without disclosing numbers. The unit, which missed internal sales targets last year, has also replaced Seattle-area US hires with China-connected managers to replicate ByteDance‘s Asian e-commerce model. Despite the changes, TikTok Shop remains the app’s fastest-growing business, having expanded to five European countries last year.
随着特朗普政府禁令期限临近,TikTok Shop 自 4 月以来第三次在美国实施裁员。公司声明称裁员是为战略调整,但未透露具体人数。该部门去年未达内部销售目标,目前已用与中国相关的管理人员替换西雅图地区的美国员工,以复制字节跳动在亚洲的电商模式。尽管有所调整,TikTok Shop 仍是该应用增长最快的业务,去年已扩展至欧洲五国。
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