天猫商家通过 Lazada 进军东南亚市场

Tmall Merchants Enter Southeast Asia via Lazada
天猫商家通过 Lazada 进军东南亚

Alibaba is enhancing its cross-border e-commerce strategy by enabling Tmall merchants to sell in Southeast Asia via its subsidiary Lazada. Starting last month, Tmall has directly connected to Lazada’s platform. Invited Tmall sellers don’t need to set up new stores or manage logistics. They just send goods to a domestic warehouse and Lazada takes care of the rest. This move brings more products to Southeast Asia’s booming internet economy.
阿里巴巴正在加强其跨境电商战略，让天猫商家通过其子公司 Lazada 在东南亚进行销售。从上个月开始，天猫已与 Lazada 平台直接连接。受邀的天猫商家无需开设新店或管理物流，他们只需将货物送到国内仓库，其余的由 Lazada 负责。这一举措为东南亚蓬勃发展的互联网经济带来了更多产品。

Lazada