麦当劳鸡肉汉堡将不能在欧盟市场继续使用“巨无霸”商标

McDonald’s loses in chicken ‘Big Mac’ trademark dispute麦当劳鸡肉汉堡将不能在欧盟市场继续使用“巨无霸”商标

An EU court ruled on Wednesday that McDonald’s has lost its trademark “Big Mac” for chicken products but kept it for beef, following a long-running dispute with Irish rival Supermac’s.欧盟一家法院周三裁定，麦当劳(McDonald’s)在鸡肉汉堡不能继续使用其“巨无霸”(Big Mac)商标，但可以对其牛肉产品保留这一商标，此前，该公司与爱尔兰竞争对手超级麦克(Supermac’s)之间有一段持续时长较久的纠纷。

The ruling by the General Court followed a move by the EU Intellectual Property Office in 2019 that revoked McDonald’s registration of the trademark, arguing that the world’s largest fast-food chain had not shown genuine use of it over the five-year period before the case was filed in 2017.欧盟普通法院做出这项裁决之前，欧盟知识产权局在2019年撤销麦当劳对这一商标的注册，称世界最大快餐连锁店未能证明其在该案于2017年提起之前的五年里真正使用过该商标。

Supermac’s claimed that McDonald’s used the trademark to prevent the expansion of Supermac’s in the bloc. The EU regulator found that the US company was not able to show so-called genuine use of the “Big Mac” trademark, which had been registered for McDonald’s in 1996.超级麦克称，麦当劳利用该商标阻止超级麦克在欧盟境内扩张。该欧盟监管机构裁定，这家美国公司无法证明其真正使用了它在1996年注册的“Big Mac”商标。