本文介绍了大众书局在上海开设无人值守低价书店，延续南京诚信商店模式。尽管部分顾客未付款，但主办方旨在唤醒社会诚信意识。文章指出诚信根植于中国文化，且有助于建立人际信任、促进共享经济，强调社会基石是信任而非单纯交易。
A bookstore chain “Popular Bookmall” introduced their special style of book distribution (分销) in Shanghai back in November.
一家名为“大众书局”的连锁书店于去年11月在上海推出了其独特的图书分销模式。
This experimental store offers books at very low prices, and there is no staff to require customers to pay before taking books away.
这家实验性书店以极低价格售书，且无店员要求顾客在取书前付款。
Sounds like a book lover’s paradise!
听起来像是爱书人的天堂！
Popular Bookmall had already set up such a shop in Nanjing.
大众书局此前已在南京开设过类似店铺。
The organizers of the Nanjing store report that it was a great success; enough customers voluntarily paid for their books.
南京店主办方表示该店非常成功：足够多的顾客自愿为所取书籍付款。
But most older “honesty stores” in China did not receive enough honest customers.
但中国大多数早期的“诚信商店”并未获得足够的诚实顾客。
For example, a self-service restaurant opened in Fujian province years ago.
例如，福建省多年前曾开过一家自助餐厅。
It allowed customers to pay whatever they chose, but about one-fifth of customers paid nothing.
它允许顾客自行决定支付金额，但约五分之一的顾客未付任何费用。
The organizers of the “honesty stores” say that their goal is to encourage people in China to remember how important honesty is.
“诚信商店”的主办方称，他们的目标是鼓励中国人铭记诚信的重要性。
Many Chinese are worried about dishonesty in China.
许多中国人担忧国内的不诚信现象。
Even at Popular Bookmall, not everybody chose to pay for their books.
即使在大众书局，也并非所有人都选择为所取书籍付款。
Is it a good way to solve it by law? Maybe not.
用法律手段解决是否可行？或许不行。
We should listen to our conscience (良心).
我们应听从自己的良知。
This has deep roots in Chinese culture.
这在中国文化中根深蒂固。
Confucius (孔子) taught Chinese to be conscientious and honest.
孔子教导中国人要 conscientious（有责任感）且诚实。
But there is also a great rational (理性的) reason for “honesty stores”: the more honest people there are in society, the more reasons we have to trust others.
但“诚信商店”还有一个重要的理性理由：社会中诚实的人越多，我们就越有理由信任他人。
And if people trusted each other, they’d be more willing to share.
如果人们彼此信任，他们也会更愿意分享。
For example, in a “sharing economy”, we do not have to think about saving or spending money all the time.
例如，在“共享经济”中，我们不必时刻考虑存钱或花钱。
We should try to help other people.
我们应尽量帮助他人。
In brief, society is built on trust, not only trade (商业).
简言之，社会建立在信任之上，而不仅是交易。
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