淘宝泰国本地版推动用户量激增 60%

Taobao’s Thai Local Version Drives 60% User Surge
淘宝泰国本地版推动用户量激增 60%

Alibaba’s Taobao has seen a 60% year-on-year jump in new Thai users, a month after launching a localized version. The Thai edition, with AI translation and baht payments, joins Chinese and English versions to boost Southeast Asian presence. Amid slowing domestic demand and competition, Alibaba is expanding overseas, with Thailand’s 2024 e-commerce revenue hitting 1.1 trillion baht. Taobao’s 618 festival saw GMV surges in categories like clothing, with women’s shoes doubling. Southeast Asia, a fast-growing e-commerce market, follows Taobao’s 2023 English launches in Singapore and Malaysia.
阿里巴巴旗下的淘宝在推出本地化版本一个月后，泰国新增用户数量同比激增 60%。这个泰国版本配备了人工智能翻译功能和泰铢支付方式，与中文及英文版本一同助力扩大在东南亚的影响力。在国内需求放缓和竞争加剧的背景下，阿里巴巴正在拓展海外市场，而泰国 2024 年的电子商务收入达到了 1.1 万亿泰铢。在淘宝的 618 购物节期间，服装等品类的商品交易总额（GMV）大幅增长，其中女鞋销量更是翻了一番。东南亚是一个快速增长的电子商务市场，继 2023 年淘宝在新加坡和马来西亚推出英文版本之后，此次泰国版本的推出进一步布局该地区。

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